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No personally identifiable information (PII) is required or stored. Custom audience models are built from aggregate data — response distributions, not individual records. Predictions output group-level distributions, never individual responses. When uploading seed data, ensure you have appropriate consent for its use.
No. Predictions are generated by AI models, not by surveying real individuals. No real person is contacted, observed, or identified during a prediction. The models are grounded in real research data but the prediction process is entirely computational.
Account information (email, organisation), usage metrics, and analytics via PostHog (EU instance). We don’t sell user data or share it with third parties for marketing purposes.
We are a UK-based company processing data in the EU. We follow GDPR principles: data minimisation, purpose limitation, and the right to deletion. Our infrastructure is EU-hosted. For a formal data processing agreement, contact us.
No. There is no mechanism to reverse-engineer an individual’s responses from a prediction output. No PII enters the system, and predictions are aggregate distributions, not individual responses.